Cox Morton Dealership
| Cox Morton was a large business in Charleston owning
this dealership among others. This
dealership sat on Virginia Street right next door to the Kanawha County
Courthouse. One of the cars listed on the sign is DeSoto.
The DeSoto make was founded by Walter P. Chrysler on August 4, 1928,
and introduced for the 1929 model year. It was named after the Spanish
explorer Hernando de Soto. Chrysler wanted to enter the brand
in competition with its arch-rivals General Motors, Studebaker, and
Willys-Knight, in the mid-price class. Shortly after DeSoto
was introduced, however, Chrysler completed its purchase of the Dodge
Brothers, giving the company two mid-priced makes. Had the transaction
been completed sooner, DeSoto never would have been introduced. |
TODAY
 Ad from 1934Another Morton Dealership was Cadillac. They were on Piedmont in the photo below,
Then the 500 block of Broad Street, and finally the old Packard building on Virginia Street East. 
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