THE DIAMOND

Images from the 40s through the 70s

As everyone knows, the Diamond Dept.Store was THE premier department store in West Virginia.  Sporting the first escalators in the state,  people came from miles around just to ride on them.  Some spent the entire day doing just that. Anyone who's shopped at the Diamond will tell you about the corner window at Christmas.  It was filled with toys of all types and there was always a wonderful model train layout that you operated by pushing a special button attached to the window.  I wont go into all the other aspects of the Diamond, as there are too many to mention.  But people today will never know what it was like to shop locally in a store such as the Diamond.

 

Sadly, this is the only photo I have of the Diamond.  It's odd but there are few really good photos of the Diamond out there.  If you have better ones, please contact me and I'll place them here ASAP.

 

Ran across my old Diamond credit card from the 70s.

 

This card was made by artist Teresa Scott Woodside, Teresa grew up in Charleston but now lives in Virginia.

 

 

Back in 1975 I was a DJ with WCAW Radio.  One of my jobs was to do commercials.  I happen to run across a "quicky commercial" that I did for the Diamond in 1975. The tape was old and beat up but you can still get the feeling of the 70s.....  Click HERE to hear it.

In 1970, The Diamond sponsored WKAZ's Pappa Jay show.  Hear a commercial and dedication to the Diamond's employees HERE

Another WKAZ Diamond commercial HERE

 

WKAZ Audio By Johhny Goyen

Card by Melissa Edwards

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